Case Study - Type Specimen

Here's a general guide to my workflow and how I end up with a final product. From concept to Print, check out how I developed this Type Specimen poster for the Lato Font family.

Initial sketches for a type specimen poster

Phase 1

Brainstorming Ideas

At the beginning of a project, I brainstorm with ideas of possible directions of where to go, play with what colors to use, and study related content to see how I can improve on them as well.

Phase 2

Sketches & Drafts

Now that I have a background, I can explore options. I make multiple sketches and drafts of based on the initial idea and elements from brainstorming. From those drafts, I see what I like and choose where to go.

The first layout of the type specimen poster only using greyscale to focus on the composition

The final look of the type specimen poster with the final colors being used.

Phase 3

Iteration & Final Touches

With a draft ready, I work on the final product! I touch up elements to see if I like how it would look and go back and forth with what I do and don’t like. There is a lot of iterations in this phase, back and forth until everything comes together.

Phase 4

Finished Product

After tweaking the final touches, I make the final version. With this, I print and share on the web!

A mock up of the poster framed on a wall